Woodstream Corporation Acquires Senoret Group, Inc.
Woodstream Corporation, a portfolio company of CHS Capital™ and Brockway Moran & Partners, has completed the acquisition of Senoret Group, Inc. and related entities. Headquartered in Lititz, Pennsylvania, Woodstream is a portfolio investment of CHS Private Equity V LP, a $1.3 billion investment fund. Senoret represents the fourth acquisition completed during CHS Capital’s ownership.
Headquartered in St. Louis, Missouri, Senoret manufactures and markets pest control products to D.I.Y. stores, hardware retailers and mass merchandisers. The company’s products, which include liquid insect killers, insect traps, insect baits and bait stations, animal repellents, rodent baits, poison peanuts, aerosol repellents and granular insect killers, are sold under the two flagship brands, TERRO® and Sweeney’s®.
“The TERRO® and Sweeney’s® brands both have a loyal consumer following built over 50 years of providing innovative and effective products,” said Harry E. Whaley, President and CEO of Woodstream. “Together, we will broaden the solutions we can offer our customers.”
“Senoret experienced impressive growth in 2011,” said Doug Knoch, Principal at CHS Capital. “With the combined product offering of Woodstream and Senoret, we look forward to continued momentum in the pest control market.”
Woodstream is a global manufacturer and marketer of a broad portfolio of branded pest control and lawn & garden products under brands such as Victor®, Zareba®, Perky-Pet®, Havahart®, Safer®, Mosquito Magnet®, Iron Stop and CobraCo®. The company’s products, which have leading market share positions within their respective segments, are sold at more than 100,000 retail locations and to professional pest control providers throughout the United States, Canada, the United Kingdom and other international markets. For additional information, please visit
CHS Capital is a Chicago-based private equity firm with 24 years of experience investing in the middle market. Through partnerships with strong management teams, CHS Capital accelerates earnings growth and drives value creation through human capital enhancements, performance improvement actions and strategic growth initiatives. CHS Capital has made investments in over 365 businesses and invested $2.9 billion of capital. For additional information, please visit